7/30/2024 03:00 PM
Credentials Matter

#neuroscience #coaching #icfcoach #credentialsmatter #professionalcoach #lifecoach #executivecoaching #credentialsmatter #professionalcoach

There have always been people in the coaching world who simply called themselves coaches with no training or legitimate credential, but as coaching becomes more widespread and well known, we’re seeing more and more manipulative charlatans in our profession. Their impact ranges from ineffective support to outright abuse and damage. In this episode, Ann and Ursula discuss why educating the public about legitimate coaching is so important and what else legitimate coaching profession needs to do. And of course, some neuroscience to support it all!

Here is the short video we did for coaches: 

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Tips & Takeaways

– Ursula Pottinger and her partner from Be Above Leadership discuss coaching credentials in their series.
– Recent criticism labels coaching as a scam, highlighting the need for clarification.
– They differentiate between qualified coaches with credentials and untrained individuals.
– A New York Times article suggested therapists can easily transition to coaching, which Pottinger found frustrating.
– They assert that coaching and therapy are distinct modalities, each valuable in its own right.
– The importance of ethical standards in coaching, including confidentiality and professional training, is emphasized.
– Legitimate coaching organizations require rigorous training and credentialing, countering the idea of coaching being unregulated.
– The hosts urge professional coaches to advocate for their field and for credentialing bodies to publicly support the importance of credentials.
– Listeners are encouraged to share insights and use hashtags like #professionalcoach and #credentialsmatter.
– The discussion will continue in future conversations about coaching credentials.